Product Strategy
It's about product/market fit and we:
- Identify the full extent of M&E market segments and use cases to determine where the technology can potentially be applied
- Perform competitive market analysis to determine where the unique value proposition of Company’s technology will be most appreciated and prioritize M&E market segments
- Rank segments & use cases based on value vs. opportunity
- Analyze Company’s core competencies and complimentary technology companies to define where value can be added through integration with other products
Market Awareness
It's about engaging with your core audience and we:
- Create marketing materials, especially a one-sheet that clearly and simply states Company’s unique value proposition and feature set
- Reach out to key decision makers and internal influencers to create awareness
- Elevate Company’s brand through the participation in M&E industry conferences, associations, and standards/certification bodies
- Increase senior management exposure and engagement with the Industry through a series of planned and managed “roadshows”
- Educate buyers about Company’s products by planning and implementing industry online events and providing third party industry panelists, speakers and customized presentations
Sales
It's about persuading decision makers that your product adds significant value with minimal risk and we:
- Identify target customers
- Reach out to potential customers to arrange meetings/demos
- Create CRM pipeline
- Persist with consultative, multi-touch customer contact
- Develop respected distribution channels to scale sales
- Leverage existing customer base to acquire similar customers
- Foster strategic partnerships (where product is value-add to existing solution)
- Arrange POCs
- Negotiate and close deals